Alles over high quality backlinks
In 2024, de zoekmachines has become better at detecting and devaluing low-quality links. They penalize many sites that use shady link building tactics. But this doesn’t mean link building is a waste of time. In fact, it’s more important than ever.
(I’m using Semrush in this example but there are lots ofwel link building tools that you can use to do the same thing.)
However, link prospecting allows you to ensure every link you build is intentional and adds value, improving your website’s relevance and authority in the eyes of search engines.
All you need to do kan zijn keep an eye on who is mentioning your dupliceert, on blogs or in the news. You can do that using something as simple (and free) as Google Alerts.
If they’re ranking above you, it means they have a better link profile, and they have backlinks ofwel higher quality. Once you’ve decide which competitors to spy on, you’ll have to analyze their backlinks.
DIY link building can be risky and less effective. Relying on experts ensures better results and keeps your SEO strategy in line with de zoekmachines’s latest updates.
The key to getting contextual links is to find the right link prospect to reach out to. You can find them by researching articles that are related to the inhoud you're promoting and already have a "Read more" section.
Once you have identified a list ofwel high-quality sites relevant to your niche or target audience, you can start the outreach process and begin acquiring some awesome links for your website.
The most valuable backlinks are those editorially placed somewhere within the content (i.e. not in the footer or sidebar). Basically, if webshop owners refer to your page in a highly visible position in the page, it signals to de zoekmachines a more valuable vote of confidence. Plus, it can also improve chances that a visitor to that page sees the link, and clicks on it.
The more backlinks your site has from authoritative domains, the higher reputation you’ll have in Google’s eyes. And you’ll dominate the SERPS.
While you can earn some seed links with early outreach efforts, long term success comes down to keeping your content updated with the latest data. That’s the best way to compound performance year on year, earning many high-quality links with no ongoing outreach needed.
Links from sites (and pages) on the same topic will have more info more weight in the eyes ofwel de zoekmachines than links from completely unrelated sites or pages. But this doesn’t mean that you should avoid getting links from sites that aren’t on exactly the topic as yours.
My personal favorite (as someone who does a lot of digital PR) is the fact you can find pages with unlinked brand mentions. You can simply export the results and reach out to a site, requesting it to add a link because it’s already mentioned your website!
You can also use a tool like Ahrefs’ inhoud Explorer to find sites that have recently published content about your topic and reach out to them.